![]() Imagine yourself speaking with the user: who you’re talking to and what’s valuable to them in this particular instance determines the way you talk to them. Instructions must appear in an intuitive and logical order. So, if you have something critical for your users to read, make it as short and narrow as possible.Įnsure that the words you write for your UX are familiar to your users. If the description is longer than this recommendation, people are unlikely to read it. Make your descriptions fewer than 50 characters wide (spaces included) and four lines long. The result is that the two words are scanned and essentially read as one word. If using three words, two of the words should be commonly used together. Here are some other pointers to follow to make your content concise: If it’s not, it’ll become a wall of text, and all the effort in making it more brief and concise will be lost. It may seem obvious, but the information you present has to be relevant. Overcomplicating your message will alienate your users. Do away with unnecessary words and phrases-simplified wording over lengthy, always. ![]() Our content must be short and easy to read. Moreover, it’s our job to help our users reach their goals.ĭuolingo’s onboarding screens clearly demonstrate its purpose. It’s up to us to make it clear to our users that they can reach their goals with our app, game, etc. We shouldn’t expect our users to know our product’s purpose automatically. Hover over the microphone, camera or bell icon and a text description will appear. YouTube has text labels for all of its icons. In that case, they need to understand what an icon, other affordances, or graphic elements mean. Suppose someone is using a screen reader (usually someone with a visual impairment). Text for all elements: Every visual element used in the UX needs to have a text equivalent. For professional audiences, the language should not exceed 10th-grade level (or the school equivalent of 15/16-year-olds). In fact, the lower the better-always strive to communicate in the simplest way possible. In addition, the language should be lower than 7th-grade level (or the school equivalent of a 12/13-year-old). The content should be available in different languages to broaden the product’s audience and maximize its usability. There are five attributes our content needs to have to be usable: 1. UX content must be easy to understand, even for beginners. They have been successful in the past however, they simply provide a guideline on how to approach creating functional text for UX. UX string patterns are useful guides or starting points for your work-we shouldn't view these patterns as the be-all and end-all. In Torrey Podmajersky’s Master Class, UX Writing: How To Use Words As A Design Power Tool, she explains how UX content fits into a virtuous cycle, engaging and re-engaging the users and how the users evaluate the particular product or service. Content Is KingĬontent, and UX content in particular are essential in catching users’ attention and keeping it. Examples of sticky content include badges and profile ratings. We also have “sticky content”-the content that helps keep a user invested in your product instead of trying another. In the context of game design, the UX writing would communicate the game’s narrative. These words are part of UX content and include titles, buttons, descriptions, alerts, notifications, set-up guides, troubleshooting, error messages and more. UX writing is the practice of developing copy that guides a user through a product or experience and helps them interact with it. For our current context, UX content will refer specifically to written content. UX Writer Torrey Podmajersky describes UX content as “the content that lets people do what they’re in the user experience to do”. UX Content is the images, words, ideas and videos in a user experience. If you fancy yourself a wordsmith or raconteur, UX writing likely piques your interest-this is your introduction to this fascinating new field.īefore we can dive into this discipline, we must first understand what UX content and UX writing are. As the industry has begun to recognize the significance of UX writing and words as a design tool, many new exciting career opportunities have emerged. UX writing is a reasonably new specialization in UX design, but the content has always existed. Without engaging copy, your UX will suffer. Written content is a crucial part of UX design.
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